Monday
Aug142017
Clio Awards: Before "Marcel," There Was Pangaea (June 2017)
During Cannes Lion, the Publicis Groupe announced that they were taking a year off from any award show participation in order to pool all of their resources into an internal communication platform called "Marcel." It sent shockwaves through the ad industry.
But then I discovered that JWT had already done this...two years ago.
Read the whole story HERE.
tagged advertising, cannes lion, clio awards, marcel, publicis, reporting